It does not mean that Rolex itself will be active in the pre-owned market. As you know, Rolex does not deal directly with customers. Rather, the brand works with partners (like Bucherer) for all retail operations. As such, the Rolex boutique in your city or country is a franchise. For fake watches the Certified Pre-Owned program, a retail partner — in this case, Bucherer — will source used 1:1 top Rolex replica watches that are at least three years old. Rolex then checks these watches for their authenticity and originality. Only in this way can the Rolex watch be certified and guaranteed.